Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the video itself, making video ads more shoppable and essentially turning them into digital stores. Easy Video Ad creation: Create a video ad in 60 seconds using as few as 5 images, logos, and text assets. Performance Max upgrades Burst campaigns: Great for capturing seasonal foot traffic. These run for two weeks or less and optimize for in-store goals. A/B […]
Category: Google
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]