Whether you are creating an eCommerce site from scratch, doing a platform migration, or just looking to breathe new life into an existing installation – then this SEO checklist for eCommerce websites is written for you! The checklist is broken into 3 main categories: Technical SEO, Content, & Social This checklist is intended to provide you with a high-level overview of the key aspects of an optimal eCommerce SEO implementation and to provide you with things you may consider pursuing in your own installation; and lastly to make you aware of issues you may encounter if not dealt with ahead of […]
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]
Is eCommerce Right for my Business or Product?
The success of online retailers has many of us considering the advantages of eCommerce. With that consideration comes a very important question, “Do I have the right type of product for eCommerce?” Although no one can truly answer that question for you, there is a gamut of other questions that might help you discover the answer. In fact, those questions were the topic of PML’s most recent meetup. Our own Bechara Jaoudeh (aka Mr. B) provided us with an insightful presentation to help guide you in your discovery. Before the presentation, we had the pleasure of speaking with Bechara and […]
Magento Closes Its Doors on ProStores & Go Versions
What is Magento ProStores & Magento Go? Magento is an eCommerce platform and a division of eBay Enterprise. Two of the Magento Ecommerce solutions which are geared toward small and mid-sized online business are the Magento Go and Magento ProStores platforms. According to Magento, these two platforms are being used by approximately 10,000 merchants and will be discontinued on February 1, 2015. What Does the End of ProStores & Go Mean to Current Users? If an online e-retailer is currently using the Magento Go or Magento ProStores platforms, they can be migrated to over 50 supported carts. One such cart […]