This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the initial results realized from an eCommerce project. Skip: What kind of results did you see? Was there an immediate effect or did it take a while for things in the digital footprint for Bush Refrigeration to shift over to accepting […]
Category: Ecommerce
PPC Influences on Shopping and eCommerce
Over the Spring of 2015 Philly Marketing Labs has been focusing on eCommerce and how it relates to the many aspects of digital marketing, including pay-per-click, or paid search advertising. We are lucky enough to have Tommy Sands, a Google Adwords Community Top Contributor and PPC expert, on our team. We thought that our eCommerce months would be an ideal time to lob some related questions his way and make the best of his knowledge on these complicated topics. In what ways is PPC different for eCommerce vs. traditional lead generation? First and foremost, I would say that the biggest difference […]
An eCommerce Case Study: Part 2 – eCommerce Project Mechanics
This post is a continuation (read Part 1 here) of the interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the mechanics of an eCommerce project. Part 3 talks about the results of the move to eCommerce. Skip: In terms of the size of this project…do you have a sense of how many products had to be converted into an eCommerce product listing format? Bechara: For a company like Bush Refrigeration, […]
Using Pinterest for eCommerce
Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The Definitive Guide To Pinterest For E-Commerce” on MarketingLand.com pointed to two studies that showed Pinterest as a useful tool for eCommerce sites. In 2013, a study showed that, on average, each pin generates $0.78 in sales. Another study found that “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.” If your business […]
The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh
Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and that’s Bush Refrigeration. Bechara, please give us the backstory on the evolution of Bush Refrigeration into an eCommerce success. Bechara: Bush Refrigeration has always been one of the pioneers in the commercial Internet marketplace. They were one of the very first commercial refrigeration companies to go online. In the 90’s, during the Web’s earliest years, Bush created a website to […]