Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

Read More…

5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

Read More…

E-commerce Consumer Behavior

Consumer behavior is an important factor for any business to consider for their e-commerce website. When a potential buyer arrives at an eCommerce website, a pattern of predictable decision-making processes unfold and creates the following information seeking behaviors: Locate: The visitor’s ability to search and/or navigate through your website to find the specific solution for their need. Verify: This is the visitor’s ability to validate that the service or item meets the required specifications. Monitor: The ability to receive updates or revisit the product or service. Compare: Today’s online consumers often research their need across the web to identify similarities […]

Read More…

Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

Read More…

An eCommerce Case Study: Part 3 – Results from Move to eCommerce

This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the initial results realized from an eCommerce project. Skip: What kind of results did you see? Was there an immediate effect or did it take a while for things in the digital footprint for Bush Refrigeration to shift over to accepting […]

Read More…