Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]