Search Engine Marketing Glossary of Terms and Meanings

Here is a list of many terms related to search engine marketing. While it is not claiming to be all-inclusive, we consider this post a work in progress and will be updating it as more terms are addressed. Feel free to comment and let us know any terms that are not here and you feel should be included! AB Testing (randomized controlled experiments, online controlled experiments, and split testing)– The use of two nearly identical advertisements or web pages with only one controlled difference giving the ability to decipher which version works best. Ad Spend (online advertising spend)- The money actually […]

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5 Reasons Your Blog is Killing Your Business

Think of your blog as a living, breathing being. You can’t just “have” a blog, you have to nurture it—feed it, shape it, let it grow. Otherwise, your blog may be hurting your business rather than helping it. 5 Signs Your Blog Needs TLC 1. Your last post was 3 months ago. To draw an audience (a/k/a potential customers) you have to post regularly. Set realistic expectations and then deliver. If you commit to the minimal amount you think you can handle, you leave room for special pop-up posts on timely topics that surprise and please your audience. Set up […]

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Adding Vine or Instagram Video to Your Content Strategy

Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to use to engage consumers, and these new features on Twitter and Instagram make using video easier. You don’t necessarily have to incur huge production costs, but you should still make sure your videos are appealing and well done. Before you jump in though, ask yourself these questions for both channels: Do you have a story to tell with video […]

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How to Write Your Company’s Mission Statement

Write a company mission statement that resonates with people Mission statements are the worst! Not to write, but to read. There are so many awful ones out there. How do you write one that doesn’t suck? Forget Your Audience That’s right. I said to forget your audience—at least for a little while. Focus solely on your mission. Ask yourself two questions: 1. What do we, as a company, do? 2. What is it that we aim to do? At Philly Marketing Labs, our mission is to help traditional marketers at mid-sized companies adapt, engage and thrive in the digital world. […]

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Starting Inbound Marketing: What Should You Ask? What Will It Cost?

Thinking about jumping onboard the “inbound marketing” train?   Maybe you downloaded a Hubspot e-book or attended a Marketo webinar? You heard story after story of more leads, increased sales, better converting sites and increased traffic.  It looked pretty cool, so you thought you’d check it out. So what’s it gonna cost to do inbound marketing well?  Here is what we’ve found to be the cost of inbound marketing entry for our clients at Philly Marketing Labs.  There are three questions you need to ask yourself to understand the true cost before getting to implementation costs (question #4). 1) Are […]

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