YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation, Charlie teaches, cajoles and demonstrates his techniques. His mantra is that, when it comes to video, businesses need to: – Get Found – Engage Through Video – Build Profitable, Automated Systems This lesson on video marketing covers : – creating video bumpers – using 3 camera pickups – Charlie’s use of YouTube and video marketing at the Dad 2.0 […]
Category: Digital Marketing
4 Ways to Avoid Brand Blunders when using Google AdWords
These days AdWords offers a host of ways for our Client’s Brand to receive exposure through advertising, and a few ways to get your Client’s Brand into some awkward positions if you are not careful. Remarketing is a perfect way for a Client’s Brand to be put one of those awkward positions. With Remarketing a website visitor’s browser is tagged with a tracking cookie that allows that browser to be identified anywhere on Googles vast Display Network so advertising can be served to this person. In theory, it’s awesome, but it also can back fire when that tagged browser visits […]
The Digital Marketing Services Winter Olympics – PML Style
The 2014 Winter Olympics are exciting to watch. It’s really impressive to see the athletes’ performance and to imagine the amount of work they put into preparing for these events. This is very similar to how Digital Marketers prepare for their projects. It takes great time, dedication and experience to develop the specific skills needed to be a successful marketer. Similar to each country’s success at the Olympics, digital marketing success is contingent upon a skilled and cohesive team whose wide variety of services are united towards a common goal…client success. We thought it would be fun to see how some […]
Updated: 2014 Internet Marketing Conferences near Philadelphia
The New Year is upon us and it’s time to take a look at what this year’s marketing conferences have to offer. Start this year right with a conference that can increase your marketing knowledge and boost your revenue! Here are a some upcoming conferences to consider starting in February that are sure to please. NOTE: We’ll update this post periodically to keep you informed of the latest conferences coming down the pike! February 2014 Inbound Marketing Summit Philadelphia 2014 Date: February 25, 2014 Cost: varies Location: Philadelphia, PA March 2014 Sales 2.0 Conference Date: March 10th, 2014 Cost: $495.00 Location: […]
Are Performance Contracts a Good Idea?
Should you seek a contract with your digital marketing agency that pays for performance? It is a seductive offer. If the agency work brings you more traffic, more leads or more visitors, then the agency gets paid accordingly. Few leads, they receive little pay. Many leads, they receive big payouts! It ensures that the agency has some “skin in the game” and can participate in your success. As an idea, the performance contract is terrific. It seems like an ideal way to ensure that the company and the agency are aligned towards the same objectives. In practice, it is much […]