I was reviewing a client’s website last year and saw that for certain search queries, the result had been appearing in the Google SERP with unexpected page titles. Further investigation revealed that the title was in the page HTML as it should be. I thought to myself, “What is going on? Are my eyes playing tricks on me!? Is this a browser related issue?” I decided to call on my colleague and SEO teammate, Joe Norton, for collaboration. Initial brainstorming and quick tests led us to the conclusion that Google was rewriting the title for us. “Why?” We set out […]
Category: Digital Marketing
Directories and SEO
Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]
How Digital Analytics Fits into an Online Marketing Strategy
Digital Analytics Today Today’s fluid environment has changed the way people need to address business activity measurement. For years, Google Analytics only provided webmasters with only quantitative data such as the size of the audience, their location, and user behavior once they are on a website. Qualitative data answers questions in the realm of “Why?” For example, qualitative data would be a survey asking users why the visitor came to your site; were they able to find what they were looking for; why were they not able to find what they were looking for; etc. With modern technology, Google can […]
Six Reasons to Include Social Media in Your Online Marketing Strategy
1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]
YouTube Video Optimization – Basic Video SEO
Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover these important areas before publishing. If you already published it, go back into it and take the time on these three areas first. Keywords The first thing to do (not last!) is some keyword research. The keyword research will guide the rest of the optimization components. General rule of thumb is- find high volume keywords with low volume competitive […]