This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]
Category: Digital Marketing
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker’s children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic. Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive! Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries. Clicks grew 400% to 10. The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]
The Birth of PML
Philly Marketing Labs is an Internet Marketing Agency dedicated to helping Mid-sized companies maximize their Web marketing and Social-Search footprint. From 2002 through 2010, we worked with startups and small businesses under the brand of Team and a Dream. We helped build new technology businesses. We provided teams to these startups to help with market research, technology development and Internet marketing. Fast forward to March, 2010. Our work had begun to shift. We were excited to be working with some bigger companies on their Internet Marketing initiatives. There were a lot of differences between working with established businesses vs. working with […]
Using Pinterest for eCommerce
Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The Definitive Guide To Pinterest For E-Commerce” on MarketingLand.com pointed to two studies that showed Pinterest as a useful tool for eCommerce sites. In 2013, a study showed that, on average, each pin generates $0.78 in sales. Another study found that “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.” If your business […]
The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh
Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and that’s Bush Refrigeration. Bechara, please give us the backstory on the evolution of Bush Refrigeration into an eCommerce success. Bechara: Bush Refrigeration has always been one of the pioneers in the commercial Internet marketplace. They were one of the very first commercial refrigeration companies to go online. In the 90’s, during the Web’s earliest years, Bush created a website to […]