Six Reasons to Include Social Media in Your Online Marketing Strategy

1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]

Read More…

YouTube Video Optimization – Basic Video SEO

Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover these important areas before publishing. If you already published it, go back into it and take the time on these three areas first. Keywords The first thing to do (not last!) is some keyword research. The keyword research will guide the rest of the optimization components. General rule of thumb is- find high volume keywords with low volume competitive […]

Read More…

Choosing Digital Marketing Channels for My Business

Facebook, Adwords, SEO, Blogging, Mobile Apps… the list is endless but your resources are limited.  You only have so much time and money to invest.    Missteps can be costly for your business in terms of lost revenue.   It is crucial that you make choices based on sound strategies that pass the Channel Strategy Test. The Channel Strategy Test starts with your customers and how they consume your products & services.  When choosing marketing channels, we are most interested in the “how they buy” question.    This is usually not unique to your company, but a hallmark of your industry. […]

Read More…

Main Line Digital Marketing Group’s Meetup

As Philly Marketing Labs continues to grow, we maintain our commitment of giving back to the local marketing community. One way we do this is to host a local Meetup.com group. Since joining the Main Line Internet and Social Media Marketing Meetup.com Group, PML has taken on a leadership role for this meet-up. After our annual PML strategy summit, we decided that our team was best suited to speak to matters related to digital marketing.  PML’s mission is to help companies to adapt, engage and thrive in today’s market and we wanted to have a meet-up that mirrored that commitment. The purpose […]

Read More…

Tips to Create Your Own Marketing Videos – Video Marketing Lesson

YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation, Charlie teaches, cajoles and demonstrates his techniques. His mantra is that, when it comes to video, businesses need to: – Get Found – Engage Through Video – Build Profitable, Automated Systems This lesson on video marketing covers : – creating video bumpers – using 3 camera pickups – Charlie’s use of YouTube and video marketing at the Dad 2.0 […]

Read More…