Overcoming Objections to Digital Marketing

Many traditional companies are considering adding digital marketing to their arsenal of tools. With such a momentous change comes concerns about the ramifications for the company and their employees. Much of that concern comes from the sales team. Healthy concern with big changes is natural and even helpful since it will force management to examine all the aspects of digital marketing before committing to a decision. The sales team provides the lifeblood of a company and without them, a previously successful company can fail no matter how many leads they may get. Therefore, it is very important for management to […]

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How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

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Google Rewriting Titles: A Review of the PML Google Title Experiment

I was reviewing a client’s website last year and saw that for certain search queries, the result had been appearing in the Google SERP with unexpected page titles. Further investigation revealed that the title was in the page HTML as it should be. I thought to myself, “What is going on? Are my eyes playing tricks on me!? Is this a browser related issue?” I decided to call on my colleague and SEO teammate, Joe Norton, for collaboration. Initial brainstorming and quick tests led us to the conclusion that Google was rewriting the title for us. “Why?” We set out […]

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Directories and SEO

Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]

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How Digital Analytics Fits into an Online Marketing Strategy

Digital Analytics Today Today’s fluid environment has changed the way people need to address business activity measurement. For years, Google Analytics only provided webmasters with only quantitative data such as the size of the audience, their location, and user behavior once they are on a website. Qualitative data answers questions in the realm of “Why?” For example, qualitative data would be a survey asking users why the visitor came to your site; were they able to find what they were looking for; why were they not able to find what they were looking for; etc. With modern technology, Google can […]

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