Using Pinterest for eCommerce

Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The Definitive Guide To Pinterest For E-Commerce” on MarketingLand.com pointed to two studies that showed Pinterest as a useful tool for eCommerce sites. In 2013, a study showed that, on average, each pin generates $0.78 in sales. Another study found that “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.” If your business […]

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The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh

Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and that’s Bush Refrigeration. Bechara, please give us the backstory on the evolution of Bush Refrigeration into an eCommerce success. Bechara: Bush Refrigeration has always been one of the pioneers in the commercial Internet marketplace. They were one of the very first commercial refrigeration companies to go online. In the 90’s, during the Web’s earliest years, Bush created a website to […]

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Digital Marketing Jeapordy at the Main Line Digital Marketing Meetup

Philly Marketing Labs recently had the pleasure of hosting our Main Line Digital Marketing Meetup in King of Prussia, PA.  For the first time ever, we played an exciting game of Digital Marketing Jeopardy.  We wanted categories that would appeal to people of all levels of experience and knowledge so we chose: Abbreviations, Social Media, SEO, Analytics, and PPC.  We ate, we networked, we played, we mingled.  Great fun was had by all and the audience was thoroughly engaged.  In addition, this was our first Google Hangout On Air and the recording is posted on YouTube.  Our very own, Bechara […]

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Google Enters the Thermosphere

Welcome to the first blog brought to you from space!  Not quite, but after today’s confirmation, we’re well on our way. A little startup company called Google has recently decided to invest $1 billion into SpaceX, bringing its valuation to $10 billion. For those of you not familiar with SpaceX, it was founded by Elon Musk, co-founder of PayPal and Tesla Motors, with the ultimate goal of enabling people to live on Mars. In the meantime, they’ve been working with NASA to launch satellites. As one of Google’s goals states, the need for information crosses all borders. Apparently, this includes Earth’s border with the layers […]

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2015 Northeast Internet Marketing Conferences

As summertime begins, it’s time to take a look at what’s coming up for the rest of 2015! Our annual list of marketing events has a bit of a twist this year. Instead of focusing on just Philadelphia, we’ve expanded our reach to include the entire Northeast, so you’re always up to date on what’s coming up. Start this summer right with a conference that can increase your marketing knowledge and boost your revenue! Here are some upcoming conferences to consider. NOTE: We’ll update this post periodically to keep you informed of the latest conferences coming down the pipe! July 2015 […]

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