Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

Read More…

5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

Read More…

The Top 7 Paid Search Highlights of 2015

[vc_row][vc_column][vc_column_text]2015 was a big year in the world of paid search. Google always has a lot of rollouts and changes, and this year was no exception. Bing and Yahoo both have pretty big updates as well, but those will have more of an impact in the coming year. More on that shortly. Now that we are in a New Year and looking ahead to our 2016 marketing strategies, it is important to make sure that we are fully utilizing the latest and greatest that paid search has to offer. For the features and tools already released, your competitors already have […]

Read More…

Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

Read More…

Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

Read More…