The Top 7 Paid Search Highlights of 2015

[vc_row][vc_column][vc_column_text]2015 was a big year in the world of paid search. Google always has a lot of rollouts and changes, and this year was no exception. Bing and Yahoo both have pretty big updates as well, but those will have more of an impact in the coming year. More on that shortly. Now that we are in a New Year and looking ahead to our 2016 marketing strategies, it is important to make sure that we are fully utilizing the latest and greatest that paid search has to offer. For the features and tools already released, your competitors already have […]

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Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

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Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

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Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign

The shoemaker’s children finally have shoes!  We recently organized our internal marketing sprints into content-focused campaigns.   In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic.  Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive!   Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries.  Clicks grew 400% to 10.   The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]

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The Birth of PML

Philly Marketing Labs is an Internet Marketing Agency dedicated to helping Mid-sized companies maximize their Web marketing and Social-Search footprint. From 2002 through 2010, we worked with startups and small businesses under the brand of Team and a Dream. We helped build new technology businesses. We provided teams to these startups to help with market research, technology development and Internet marketing. Fast forward to March, 2010. Our work had begun to shift. We were excited to be working with some bigger companies on their Internet Marketing initiatives. There were a lot of differences between working with established businesses vs. working with […]

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