When you think about what drives social media, it’s content and relationships. Content can be in the form of videos, comments, tweets, Google +1’s, Facebook Likes, social bookmark sharing sites, graphics, infographics, and much more. If you are providing something of value to the right audience, it will gain social media traction and give you the opportunity to build relationships. Defining the value of the content varies from audience to audience and person to person when it comes to social media. For example, some people find value from getting a good laugh at a funny joke in the form of […]
Category: Digital Marketing
5 Resolutions for Digital Marketing Success
The new year is here, and already January is chugging along. So, what’s your marketing plan? Are you going for “business as usual” or will you finally take advantage of all that digital marketing has to offer? If you want to draw new customers or keep the ones you have happy, you need to focus on at least these five things: 1. Keep up with technology. This is probably the most difficult, yet most important action listed here. Make sure you have technology gurus and geeks within easy reach in your company– ideally within every department. Be ready to add […]
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]
A Map of Internet Marketing & Social Media Channels
This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns. […]