The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]
Category: Digital Marketing
A Map of Internet Marketing & Social Media Channels
This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns. […]