Lately, in the marketing world, you hear a lot of talk about relationships. Marketing is all about relationships. Brands don’t know how to have relationships with their customers and so on. One way to develop these relationships is to connect your online world with real life – host and attend in-person events with your target audiences. This past weekend, I attended a TechGirlz event in which volunteers from MakerBot Industries came down from New York to teach the girls about 3D printing. The volunteers spent travel time, setup time and then three and a half hours of workshop time as […]
Category: Digital Marketing
2012 Internet Marketing Conferences Near Philadelphia
We’re thrilled about this year’s selection of Social Media, SEO, and PPC marketing conferences in Philadelphia, New York, DC, and Boston. Here are a few hand-picked selections to help professional internet marketers keep up with digital marketing trends: May 2012 Internet Marketing Conferences OMI Conference – Social, Mobile & Digital Marketing Boot Camp Location: Philadelphia, PA Price: $229-$479. 15% off before April 18. Date: 05/09/2012 Conversational Marketing Summit – Engaging Audiences with Digital Technology Location: New York, NY Price: $1199, or $999 before April 13 Date: 05/14/2012 – 05/15/2012 SoMeBizLife Conference – Effective Social Media Strategies for Business Location: Doylestown, […]
Content Drives Social and Search: Creating Authorship of Original Content
When you think about what drives social media, it’s content and relationships. Content can be in the form of videos, comments, tweets, Google +1’s, Facebook Likes, social bookmark sharing sites, graphics, infographics, and much more. If you are providing something of value to the right audience, it will gain social media traction and give you the opportunity to build relationships. Defining the value of the content varies from audience to audience and person to person when it comes to social media. For example, some people find value from getting a good laugh at a funny joke in the form of […]
5 Resolutions for Digital Marketing Success
The new year is here, and already January is chugging along. So, what’s your marketing plan? Are you going for “business as usual” or will you finally take advantage of all that digital marketing has to offer? If you want to draw new customers or keep the ones you have happy, you need to focus on at least these five things: 1. Keep up with technology. This is probably the most difficult, yet most important action listed here. Make sure you have technology gurus and geeks within easy reach in your company– ideally within every department. Be ready to add […]
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]