How far can we go in finding a real path with heart for our existing work? What does it mean to realign around a BHAG; a mission with heart. […]
Category: Digital Marketing
Digital Marketing Empowered by Technology is the Future for Philly Marketing Labs
Philadelphia-area digital marketing agency Philly Marketing Labs is planning an aggressive push into “technology-powered digital marketing,†according to co-founder Skip Shuda. […]
Why Your Business Should Follow Brooks Brothers’ Lead
Mashable ran an article called “Brooks Brothers Plays It Cool on Social Media,” which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here’s what you can learn from them. Ken Seiff, an executive vice president at Brooks Brothers, said: “Our recent investments in social, mobile and the iPad have really been focused on improving the quality of the content and presentation and not necessarily expanding the scale.” Smart! 3 Smart Tips Your Business Should Follow 1. Improve the consumer experience on your website – test and personalize. You’re driving your customers […]
5 Reasons to Boost Your Marketing with In-Person Events
Lately, in the marketing world, you hear a lot of talk about relationships. Marketing is all about relationships. Brands don’t know how to have relationships with their customers and so on. One way to develop these relationships is to connect your online world with real life – host and attend in-person events with your target audiences. This past weekend, I attended a TechGirlz event in which volunteers from MakerBot Industries came down from New York to teach the girls about 3D printing. The volunteers spent travel time, setup time and then three and a half hours of workshop time as […]
2012 Internet Marketing Conferences Near Philadelphia
We’re thrilled about this year’s selection of Social Media, SEO, and PPC marketing conferences in Philadelphia, New York, DC, and Boston. Here are a few hand-picked selections to help professional internet marketers keep up with digital marketing trends: May 2012 Internet Marketing Conferences OMI Conference – Social, Mobile & Digital Marketing Boot Camp Location: Philadelphia, PA Price: $229-$479. 15% off before April 18. Date: 05/09/2012 Conversational Marketing Summit – Engaging Audiences with Digital Technology Location: New York, NY Price: $1199, or $999 before April 13 Date: 05/14/2012 – 05/15/2012 SoMeBizLife Conference – Effective Social Media Strategies for Business Location: Doylestown, […]