Why Your Business Should Follow Brooks Brothers’ Lead

Mashable ran an article called “Brooks Brothers Plays It Cool on Social Media,” which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here’s what you can learn from them. Ken Seiff, an executive vice president at Brooks Brothers, said: “Our recent investments in social, mobile and the iPad have really been focused on improving the quality of the content and presentation and not necessarily expanding the scale.” Smart! 3 Smart Tips Your Business Should Follow 1. Improve the consumer experience on your website – test and personalize. You’re driving your customers […]

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5 Reasons to Boost Your Marketing with In-Person Events

Lately, in the marketing world, you hear a lot of talk about relationships. Marketing is all about relationships. Brands don’t know how to have relationships with their customers and so on. One way to develop these relationships is to connect your online world with real life – host and attend in-person events with your target audiences. This past weekend, I attended a TechGirlz event in which volunteers from MakerBot Industries came down from New York to teach the girls about 3D printing. The volunteers spent travel time, setup time and then three and a half hours of workshop time as […]

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2012 Internet Marketing Conferences Near Philadelphia

We’re thrilled about this year’s selection of Social Media, SEO, and PPC marketing conferences in Philadelphia, New York, DC, and Boston. Here are a few hand-picked selections to help professional internet marketers keep up with digital marketing trends: May 2012 Internet Marketing Conferences OMI Conference – Social, Mobile & Digital Marketing Boot Camp Location: Philadelphia, PA Price: $229-$479. 15% off before April 18. Date: 05/09/2012 Conversational Marketing Summit – Engaging Audiences with Digital Technology Location: New York, NY Price: $1199, or $999 before April 13 Date: 05/14/2012 – 05/15/2012 SoMeBizLife Conference – Effective Social Media Strategies for Business Location: Doylestown, […]

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Content Drives Social and Search: Creating Authorship of Original Content

When you think about what drives social media, it’s content and relationships. Content can be in the form of videos, comments, tweets, Google +1’s, Facebook Likes, social bookmark sharing sites, graphics, infographics, and much more. If you are providing something of value to the right audience, it will gain social media traction and give you the opportunity to build relationships. Defining the value of the content varies from audience to audience and person to person when it comes to social media. For example, some people find value from getting a good laugh at a funny joke in the form of […]

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