5 Resolutions for Digital Marketing Success

The new year is here, and already January is chugging along. So, what’s your marketing plan? Are you going for “business as usual” or will you finally take advantage of all that digital marketing has to offer? If you want to draw new customers or keep the ones you have happy, you need to focus on at least these five things: 1. Keep up with technology. This is probably the most difficult, yet most important action listed here. Make sure you have technology gurus and geeks within easy reach in your company– ideally within every department. Be ready to add […]

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A Map of Internet Marketing & Social Media Channels

This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns. […]

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