Meet Eddy – Our First International Team Member!

Tell us about yourself. I was born and raised in Costa Rica. I’m married and have a 6-year-old daughter. I have been working in Digital Marketing for about 10 years. I almost started med school but landed a job at a digital marketing agency in PPC. I learned everything about PPC there and have a huge passion for PPC. I’ve been in and out of the PPC world, but very much involved, leading a small team. It makes me happy when the efforts I put in are reflected in the business’s growth.  Where are you located? San Jose, Costa Rica […]

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One Year of the 4-Day Workweek

How has the 4-day workweek impacted life for PML-ers? Our team reflects back on what Fridays have enabled them to do over the last year. Trisha Having Fridays off has seemed to add balance to my life. The extra time to spend doing my artwork and photography has filled a void that I have needed for so long. It also allows me to do the little things I could never do before. For example, Some Fridays I will spend the entire morning hiking and then meet a friend for lunch. Sure, I could always do this on the weekend, but […]

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Philly Marketing Labs Delivers on E-commerce Project

E-commerce has changed how companies do business, with sellers showcasing their products online rather than in brick-and-mortar stores. As a result, there is a need to create e-commerce stores that reflect a perfect blend between aesthetics and functionality. WooCommerce, Magento, PrestaShop, OpenCart, and BigCommerce are some popular e-commerce platforms. Besides these, Shopify is a preferred choice for online sellers who want quality, efficiency, simplicity, and rich features. The digital marketing world changes regularly, and staying up to date isn’t always easy. We pride ourselves on remaining innovative and proactive regarding the latest developments in the marketing ecosystem. We recently had […]

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Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership

Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]

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What our team is most excited about – Q2 2020 edition

The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here’s what we are most excited about on the second quarter of 2020:  Paid Advertising Understanding Shifts in Consumer Interests – Summer Marchelletta, PPC Specialist Businesses impacted by COVID seek opportunities by using a variety of resources to understand what is changing in consumer interests. Google launches their Rising Retail Categories tool to help understand fast-rising retail categories.Read article >> YouTube to Launch Brand Lift for TV Screens as We Spend More […]

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