The following article was written by ChatGPT about its own rise to dominance as a content creation tool. Our prompt: Write a blog article from your own point of view about how ChatGPT has changed content creation as we know it. ChatGPT’s Answer: As an AI language model, I am proud to say that I have played a significant role in changing content creation as we know it. The emergence of AI language models like myself has revolutionized the way content is created, published, and consumed.Before the advent of AI language models, content creation was a labor-intensive and time-consuming process. […]
Category: Digital Marketing
[Case Study] Getting Data Privacy Right Across Multiple Brands and Global Locations
The Overview The Advantice Health family of healthcare brands serves customers across the United States, United Kingdom, Italy, and France. Their nine different brand websites range from simple informational sites to e-commerce stores, resulting in a wide range of data collection practices and user experiences. Learn how PML helped its client Advantice Health, an acquirer and builder of global over-the-counter health and wellness brands, to successfully overcome the challenge. The Challenge While assisting Advantice Health with website upgrades, PML uncovered an opportunity to improve their customer data privacy experience. The challenge was to deliver the right privacy notices seamlessly in […]
Is Your Privacy Policy Strong Enough?
Your company’s privacy policy is more than a necessary legal requirement, it’s a crucial part of building consumer trust and loyalty. With the ever-changing data privacy landscape, a bare-minimum policy won’t cut it. The risk of data breaches has consumers paying closer attention to their personal information, making it more important than ever for you to take a proactive approach. Seize the opportunity to build brand awareness and strengthen your relationship with your consumers, by making your privacy policy transparent and easy to understand. Don’t be afraid to let your brand’s personality shine through because consumers are more likely to […]
One Year of the 4-Day Workweek
How has the 4-day workweek impacted life for PML-ers? Our team reflects back on what Fridays have enabled them to do over the last year. Trisha Having Fridays off has seemed to add balance to my life. The extra time to spend doing my artwork and photography has filled a void that I have needed for so long. It also allows me to do the little things I could never do before. For example, Some Fridays I will spend the entire morning hiking and then meet a friend for lunch. Sure, I could always do this on the weekend, but […]
Philly Marketing Labs Delivers on E-commerce Project
E-commerce has changed how companies do business, with sellers showcasing their products online rather than in brick-and-mortar stores. As a result, there is a need to create e-commerce stores that reflect a perfect blend between aesthetics and functionality. WooCommerce, Magento, PrestaShop, OpenCart, and BigCommerce are some popular e-commerce platforms. Besides these, Shopify is a preferred choice for online sellers who want quality, efficiency, simplicity, and rich features. The digital marketing world changes regularly, and staying up to date isn’t always easy. We pride ourselves on remaining innovative and proactive regarding the latest developments in the marketing ecosystem. We recently had […]