What our team is most excited about – Q2 2020 edition

The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here’s what we are most excited about on the second quarter of 2020:  Paid Advertising Understanding Shifts in Consumer Interests – Summer Marchelletta, PPC Specialist Businesses impacted by COVID seek opportunities by using a variety of resources to understand what is changing in consumer interests. Google launches their Rising Retail Categories tool to help understand fast-rising retail categories.Read article >> YouTube to Launch Brand Lift for TV Screens as We Spend More […]

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What our team has been most excited about

The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we’re looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences – Tommy Sands, PPC Specialist Historically, we have been limited with some of our campaign strategies due to audience targeting restrictions. With this launch, we are now able to employ custom, combined audience targeting strategies that were not previously available – broadening the scope of potential solutions for our clients. Read article >> Connect with Customers Faster with Google’s Latest Lead Form […]

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5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites

There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader Joe’s?. This podcast features ideas around what exactly makes Trader Joe’s so unique (find the podcast here and give it a listen). Trader Joe’s has many unorthodox business strategies, especially given the digital age we are currently living in. Interestingly enough, our team found a lot of parallels between the values of Trader Joe’s and the recommendations we often give […]

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