Website Conversions: Just Click the Submit Button and Make Me Happy!

Does your submit button equal website conversions? Seems like a simple enough idea, doesn’t it? There are many things you can do to improve your website so it drives the results you are looking to achieve. Whether you want to build a relevant email list or generate leads, the submit button can effect your website in a major way. My Website Is Just An Online Brochure WRONG! Before you think about the submit button, you need to think about your website strategy, as websites are expected to be much more than online brochures. Clients and prospects are in search of […]

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Crank up Your Holiday Sales with Heat Maps

You’re running a bit behind your e-commerce goals this year, and everything depends on the upcoming holiday season. In the pit of your stomach, you feel a sense of dread. If your conversion rate doesn’t increase significantly by the time holiday traffic starts hitting your site, you might get a bundle of coal in your stocking instead of a big fat bonus. Everything you’ve tried so far has flopped. You have a beautiful (in your own humble opinion) website that follows all the latest UI trends and marketing theories. You’ve spent hours poring over what keywords are being  Googled to […]

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Conversion Rate Optimization: The grand-slam of website design

Every single element on a webpage impacts what visitors ultimately do, from the wording to the fonts to the color and position of all elements, as well as how easy it is to complete a form or transaction. To maximize conversion rates, companies need to combine creativity with a holistic, results-based analytical approach. Landing page optimization, results-tracking, testing of new ideas, user-friendly forms, and learning from experience are all part of good website design, and all contribute to higher conversion rates. However, all the website traffic in the world doesn’t mean much for e-Commerce companies unless those website visitors are […]

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