How Digital Analytics Fits into an Online Marketing Strategy

Digital Analytics Today Today’s fluid environment has changed the way people need to address business activity measurement. For years, Google Analytics only provided webmasters with only quantitative data such as the size of the audience, their location, and user behavior once they are on a website. Qualitative data answers questions in the realm of “Why?” For example, qualitative data would be a survey asking users why the visitor came to your site; were they able to find what they were looking for; why were they not able to find what they were looking for; etc. With modern technology, Google can […]

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Improvements on the way for Measuring Call Conversions in AdWords

New communication from Google today outlined changes coming at the end of this month (April 2014) to Call Conversions. Google Said: Dear AdWords Advertiser, People are constantly connected and engaging with businesses in many ways. Calls continue to be an important way for people to connect with your business, from wherever they’re searching. Your account (customer ID xxx-xxx-xxxx) uses call extensions with advanced reporting and phone call conversions. Upcoming changes to call extensions reporting will provide more flexible ways to measure calls as conversions. What’s Changing Currently, all calls from call extensions are grouped into one conversion action. (Conversion actions are the actions your customers […]

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Sales Team Says our Web Leads Suck… Now What?

It usually begins with someone from the marketing team asking the question, “Hey!  Are we getting any sales from these Website leads?”  … and before the marketer can ask, “And how many sales?“, the sales team shoots back, “The leads coming from the Website are useless.” Ouch! After working hard to create those leads, marketers often catch this feedback as a punch in the gut. Faced with this scenario, what is a marketer to do? The truth is that a weak ratio of leads to sales conversions is often the result of both a marketing AND a sales problem. When […]

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Calls to Action and Conversion Optimization

Calls to Action Help Visitors Make the Choices You Want Conversion optimization is the process of adjusting and enhancing a website experience so that visitors come to the desired results through interaction that benefits both user and owner. A user’s website experience is carefully guided through messages designed to influence the user’s choices in order to accomplished pre-determined goals. CTAs or Call to Action are Key Components to Driving Website Success You have a great looking website so you think you are set because your:  Content is solid;  Images are gorgeous;  Visitor count is up over 100% compared to last […]

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