AMP – How to Implement Accelerated Mobile Pages in Word Press

First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]

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Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

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5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

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6 Simple Steps for Optimizing Your Website for Conversion

You work hard to get visitors to your website. Yet, many companies fail to take maximum advantage of that traffic. The art of optimizing your website to convert visitors into customers is called “Conversion Optimization”. There are many aspects of conversion optimization to consider. In this post, I present some basics that any marketer can follow to ensure they are optimizing their website for conversions. 1) Walk in the shoes of your visitors People have different ways of shopping. Your website needs to provide the information that your potential customers are seeking. You need to be a bit of a psychologist […]

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How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

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