A short while ago we were working with a large enterprise sized client that was about to retire a significant number content pages on their website as well as launch a completely new site design. The pages about to be retired fell into one of three categories: videos, games, and printables. There were some pages that had strong authority, lots of visitor traffic and caused the website to receive hundreds of thousands of clicks and impressions monthly while others were poor performers with only a smitten of that kind of activity. The plan was to 301 redirect all of the […]
Category: Content
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker’s children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic. Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive! Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries. Clicks grew 400% to 10. The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]
Messing Up in a Holacratic Company
Recently, I was trying to improve the availability of our newsletters by publishing them in their own section on our website. This would allow visitors to return to a previous newsletter and read it again. It would also provide SEO benefits by increasing the amount of relevant content on the site. Unfortunately, in my zeal to complete this experiment, I mistakenly published this test page as a blog post. This means the alert may have ended up in your mailbox as an email titled “Test Email HTML”. I’m sorry for that mistake. However, I thought it was an opportunity […]
They Said What? How NOT to Ruin Your Brand Online
When social media first started there were Twitter fails and Facebook posts that made us laugh, and seconds later it was forgotten that they ever happened. After all, it was just the internet. With the evolution of a savvier consumer, brands have been given the ability to create a digital consumer-based persona, find influencers and even sell to more consumers worldwide with the introduction of eCommerce. That said, not all attention is good, especially on social media, and even more so if your brand is the one creating the uproar. Instead of exploring the ways to effectively promote your business […]
Educational Entertainment or “Edutainment”
As a parent of three, I am finding that there are just so many choices of programs to choose from for my children. Too many! It is not slowing down. It is increasing in volume and complexity. When I was a kid, I had 13 channels to choose from. Only seven of them came in clear enough to watch. These days, not only are there literally hundreds of channels with tons of shows and movies to watch, there are apps, websites and video game consoles. It is basically impossible to preview every television program, app, video game, or website that […]