How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

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