The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More

In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]

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Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

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5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

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E-commerce Consumer Behavior

Consumer behavior is an important factor for any business to consider for their e-commerce website. When a potential buyer arrives at an eCommerce website, a pattern of predictable decision-making processes unfold and creates the following information seeking behaviors: Locate: The visitor’s ability to search and/or navigate through your website to find the specific solution for their need. Verify: This is the visitor’s ability to validate that the service or item meets the required specifications. Monitor: The ability to receive updates or revisit the product or service. Compare: Today’s online consumers often research their need across the web to identify similarities […]

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Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

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