The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh

Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and that’s Bush Refrigeration. Bechara, please give us the backstory on the evolution of Bush Refrigeration into an eCommerce success. Bechara: Bush Refrigeration has always been one of the pioneers in the commercial Internet marketplace. They were one of the very first commercial refrigeration companies to go online. In the 90’s, during the Web’s earliest years, Bush created a website to […]

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Google Rewriting Titles: A Review of the PML Google Title Experiment

I was reviewing a client’s website last year and saw that for certain search queries, the result had been appearing in the Google SERP with unexpected page titles. Further investigation revealed that the title was in the page HTML as it should be. I thought to myself, “What is going on? Are my eyes playing tricks on me!? Is this a browser related issue?” I decided to call on my colleague and SEO teammate, Joe Norton, for collaboration. Initial brainstorming and quick tests led us to the conclusion that Google was rewriting the title for us. “Why?” We set out […]

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Case Studies Expose PML Internet Marketing and Lead Generation Successes

In a space like Internet Marketing, it can be difficult to tell the good guys from the bad guys.   If you are trying to make a decision about hiring a digital agency, how do you go about deciding which one will drive real results? Recently, a Web design partner approached us about a prospective client. Our partner wanted to share some case studies to give the prospect an understanding of what we are like to work with.  It was a perfect excuse to get around to something we’ve been meaning to do for a while.  Some of the case […]

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Samurai Women and Renaissance Men – Social Media changes business

This presentation runs through the reasons why business people should care about Social Media, where it is heading and what we should do about it. The meat of the presentation contains a framework for Social Media Strategy – as well as some case studies illustrating different objectives in Social Media. We also touch on using teams to create your business Samurai… when you can’t do it all yourself. […]

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