The Overview The Advantice Health family of healthcare brands serves customers across the United States, United Kingdom, Italy, and France. Their nine different brand websites range from simple informational sites to e-commerce stores, resulting in a wide range of data collection practices and user experiences. Learn how PML helped its client Advantice Health, an acquirer and builder of global over-the-counter health and wellness brands, to successfully overcome the challenge. The Challenge While assisting Advantice Health with website upgrades, PML uncovered an opportunity to improve their customer data privacy experience. The challenge was to deliver the right privacy notices seamlessly in […]
Category: Case Studies
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Was There a Recent Penguin Refresh?
The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of a spike. Not much, but perhaps it is all it’s going to be. The image of the graph above is from Moz’s algorithm turbulence monitor (doesn’t that sound like Science Fiction!?). We can see that the highest level of reported algorithm turbulence in the visible data set was on October 17th of this year. That was […]
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker’s children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic. Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive! Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries. Clicks grew 400% to 10. The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]
An eCommerce Case Study: Part 3 – Results from Move to eCommerce
This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the initial results realized from an eCommerce project. Skip: What kind of results did you see? Was there an immediate effect or did it take a while for things in the digital footprint for Bush Refrigeration to shift over to accepting […]