Was There a Recent Penguin Refresh?

  The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of a spike. Not much, but perhaps it is all it’s going to be.       The image of the graph above is from Moz’s algorithm turbulence monitor (doesn’t that sound like Science Fiction!?). We can see that the highest level of reported algorithm turbulence in the visible data set was on October 17th of this year. That was […]

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Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign

The shoemaker’s children finally have shoes!  We recently organized our internal marketing sprints into content-focused campaigns.   In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic.  Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive!   Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries.  Clicks grew 400% to 10.   The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]

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An eCommerce Case Study: Part 3 – Results from Move to eCommerce

This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the initial results realized from an eCommerce project. Skip: What kind of results did you see? Was there an immediate effect or did it take a while for things in the digital footprint for Bush Refrigeration to shift over to accepting […]

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An eCommerce Case Study: Part 2 – eCommerce Project Mechanics

This post is a continuation (read Part 1 here) of the interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the mechanics of an eCommerce project.  Part 3 talks about the results of the move to eCommerce.  Skip: In terms of the size of this project…do you have a sense of how many products had to be converted into an eCommerce product listing format? Bechara: For a company like Bush Refrigeration, […]

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The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh

Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and that’s Bush Refrigeration. Bechara, please give us the backstory on the evolution of Bush Refrigeration into an eCommerce success. Bechara: Bush Refrigeration has always been one of the pioneers in the commercial Internet marketplace. They were one of the very first commercial refrigeration companies to go online. In the 90’s, during the Web’s earliest years, Bush created a website to […]

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