Acting on Google Analytics Data to Improve Business Results

On May 28th, 2014, Philly Marketing Labs hosted another fine meetup in the spirit of helping people and businesses adapt, engage and thrive in the digital marketplace.  The meetup presentation was headlined by Skip Shuda and Bechara Jaoudeh. Unfortunately, the video above is not a copy of the actual Meetup presentation. I was in charge of the recording, and my camera was set to loop and record over every five minutes! D’oh!!! The video is my attempt at atonement for that flub. It is MY coverage of the presentation along with some of the slides the guys used. The Meetup […]

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Features of Google My Business (Formerly Google Places)

Google has been hard at work on the local profile for business platform that is housed in the Maps side of the site. When people are searching for a local business, it is this profile that will show up. Originally Google Places, it merged with the Google Plus profile, although the Places page still existed some things changed. This time Google has shifted even further and it seems clear that the local profile is for business! While it is still fresh off the rollout, and there may be even more features that have not been explored all the way yet, […]

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Corporate “Therapy” In 3 Steps

I view social media as an opportunity to gain “corporate therapy“. The way I see it, social media is a means of going through the KFC process: K: Know what you want (or who you want to be). F: Find out what you are getting (or who you are at the moment). C: Change what you are doing until you get what you want (or become who you want to be). Social media can provide feedback and empowering tools to support this KFC process. As a growing business, social media can be an opportunity to help customers and prospects see your […]

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Talking Dog shares insights into community building

We interviewed a remarkable talking dog about his community building insights. Jesse shared his thoughts only after we promised to provide breakfast… but listen closely and see if you find any useful ideas! Happy April 1st! Share a chuckle with us below – or with someone else somewhere else. […]

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