Giving Thanks at PML in 2014

You often don’t know what you’ve got until you pause to take stock.   I’ve been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect with.   As I thought about the year coming to a close, I realized that PML is abundantly wealthy with clients, team members, communities and industries that make up our world. PML’s clients  represent some of the most forward thinking and service minded businesses we’ve ever encountered.   We are approaching our 5th anniversary with long-time clients Allen & Sons, Bush Refrigeration and DNB First. […]

Read More…

How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

Read More…

Directories and SEO

Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]

Read More…

Philly wins! Philadelphia 100 adds Philly Marketing Labs to its 2014 list

We’re excited to have been chosen as winners of the Philadelphia 100 list for 2014.    This list is comprised of the fastest growing companies in the Philadelphia region based on revenue growth over the last 3 years.   For us, this represents our commitment to our Philadephia roots – and we are proud to be part of this vibrant community.  According to the Philadelphia 100 website: “The Philadelphia 100 compiled a list of the Top 25 companies all-time performers for the first 10 years (based on revenues). At that time, that list of performers were contributing $4.4 billion and […]

Read More…

Magento Closes Its Doors on ProStores & Go Versions

What is Magento ProStores & Magento Go? Magento is an eCommerce platform and a division of  eBay Enterprise. Two of the Magento Ecommerce solutions which are geared toward small and mid-sized online business are the Magento Go and Magento ProStores platforms. According to Magento, these two platforms are being used by approximately 10,000 merchants and will be discontinued on February 1, 2015. What Does the End of ProStores & Go Mean to Current Users? If an online e-retailer is currently using the Magento Go or Magento ProStores platforms, they can be migrated to over 50 supported carts. One such cart […]

Read More…