Philadelphia 100 Ranks Philly Marketing Labs Second Year in a Row

Sponsored by the Philadelphia Business Journal, the Entrepreneurs Forum of Greater Philadelphia and the Wharton Small Business Development Center, The Philadelphia 100 has been highlighting the fastest growing companies in the Philadelphia area since 1988. We are delighted to wrap up the year with our second Philadelphia 100 award. This year we ranked 32nd for the fastest growing companies in the Philadelphia area. Of course, this award would not be possible without the thriving community of Philadelphia, our dedicated team at PML, our terrific partners and our wonderful clients.   It takes a village – and we are proud to be […]

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Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

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Messing Up in a Holacratic Company

Recently, I was trying to improve the availability of our newsletters by publishing them in their own section on our website.   This would allow visitors to return to a previous newsletter and read it again. It would also provide SEO benefits by increasing the amount of relevant content on the site. Unfortunately, in my zeal to complete this experiment, I mistakenly published this test page as a blog post. This means the alert may have ended up in your mailbox as an email titled “Test Email HTML”. I’m sorry for that mistake.  However, I thought it was an opportunity […]

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Giving Thanks at PML in 2014

You often don’t know what you’ve got until you pause to take stock.   I’ve been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect with.   As I thought about the year coming to a close, I realized that PML is abundantly wealthy with clients, team members, communities and industries that make up our world. PML’s clients  represent some of the most forward thinking and service minded businesses we’ve ever encountered.   We are approaching our 5th anniversary with long-time clients Allen & Sons, Bush Refrigeration and DNB First. […]

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How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

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