Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

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Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

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Was There a Recent Penguin Refresh?

  The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of a spike. Not much, but perhaps it is all it’s going to be.       The image of the graph above is from Moz’s algorithm turbulence monitor (doesn’t that sound like Science Fiction!?). We can see that the highest level of reported algorithm turbulence in the visible data set was on October 17th of this year. That was […]

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SEO in a World ‘Not Provided’

What does ‘Keyword Not Provided’ Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on the site. Google is now almost completely blocking our ability to see the visitor behavior based solely on the keyword used to bring them to a website. They mentioned privacy as their motivation for this move. That changed the world of SEO forever. Some Working Around the ‘Keyword Not Provided’ Situation Well it’s easy, just pay for Adwords! While […]

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Ask the SEO Experts About 301 Redirects

A short while ago we were working with a large enterprise sized client that was about to retire a significant number content pages on their website as well as launch a completely new site design. The pages about to be retired fell into one of three categories: videos, games, and printables. There were some pages that had strong authority, lots of visitor traffic and caused the website to receive hundreds of thousands of clicks and impressions monthly while others were poor performers with only a smitten of that kind of activity. The plan was to 301 redirect all of the […]

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