SEO Changes of 2016

From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital marketing grew… Here are some of the changes that occurred within the world of SEO in 2016: Google’s Penguin Update an update, it runs in real-time. What does this mean? When Google first implemented what has come to be known as the Penguin Update, it caused a downgrade of ranking for many websites for having too many poor quality, inbound links […]

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Philly Marketing Labs Receives a Hat Trick as One of the Region’s Fastest Growing Businesses

The nominations are in, the CPA certified company data has been reviewed and the tabulations are complete—and Philly Marketing Labs has made the list for the third year in a row! As the area’s most prestigious business award, the Philadelphia 100® identifies and honors the 100 fastest growing, privately held entrepreneurial companies in the Greater Philadelphia Region. Run by the Wharton Small Business Development Center and the Entrepreneurs’ Forum of Greater Philadelphia, the Philadelphia 100® been ranking companies in the Philly area for 28 years. “We’re honored to be recognized for the third year in a row by the Philadelphia 100®,” […]

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Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

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5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

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The Top 7 Paid Search Highlights of 2015

[vc_row][vc_column][vc_column_text]2015 was a big year in the world of paid search. Google always has a lot of rollouts and changes, and this year was no exception. Bing and Yahoo both have pretty big updates as well, but those will have more of an impact in the coming year. More on that shortly. Now that we are in a New Year and looking ahead to our 2016 marketing strategies, it is important to make sure that we are fully utilizing the latest and greatest that paid search has to offer. For the features and tools already released, your competitors already have […]

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