How will this change affect clients? The only effect you may notice is that routine meetings will not take place on Fridays. We will still be available to handle emergencies and urgent situations such as a website going down unexpectedly or an ad account being suspended. Your success is our success so we wouldn’t do anything to jeopardize your business or ours. In fact, with this plan, we are creating more efficiencies in our internal working so that we can spend more time on client work. Why is PML working only four days a week now? We’ve always taken a […]
Category: Blog
Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership
Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]
“Shhh, I’m on a call!” Managing work-life balance as a remote worker
As many people across the world adjust to new work from home opportunities, both individuals and companies are learning on the fly how to adapt to this new ecosystem. For many folks, it was an overnight process – their kids were in their “office”, “commuting” became a walk through the house, and pants became “optional”. On the surface it may seem like a magical vacation but after the honeymoon phase subsides and reality sets in, there is still work to be done. Beyond needing new tools for productivity and communication, it will be equally as important to maintain healthy work-life […]
What our team is most excited about – Q2 2020 edition
The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here’s what we are most excited about on the second quarter of 2020: Paid Advertising Understanding Shifts in Consumer Interests – Summer Marchelletta, PPC Specialist Businesses impacted by COVID seek opportunities by using a variety of resources to understand what is changing in consumer interests. Google launches their Rising Retail Categories tool to help understand fast-rising retail categories.Read article >> YouTube to Launch Brand Lift for TV Screens as We Spend More […]
Working From Home: Our Favorite Platforms
At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis. Being virtual sent a message that maybe you weren’t serious or you were trying to duct tape a team together. We had to overcome tons of stigma. Fast forward to 2020 and layer in the COVID-19 quarantine, most companies are now adopting some level of virtualness and remote reporting. We think that’s awesome! (even though we wish it was under different circumstances) When done right and when woven into the company […]