Educational Entertainment or “Edutainment”

As a parent of three, I am finding that there are just so many choices of programs to choose from for my children. Too many! It is not slowing down. It is increasing in volume and complexity. When I was a kid, I had 13 channels to choose from. Only seven of them came in clear enough to watch. These days, not only are there literally hundreds of channels with tons of shows and movies to watch, there are apps, websites and video game consoles. It is basically impossible to preview every television program, app, video game, or website that […]

Read More…

How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

Read More…

Google Rewriting Titles: A Review of the PML Google Title Experiment

I was reviewing a client’s website last year and saw that for certain search queries, the result had been appearing in the Google SERP with unexpected page titles. Further investigation revealed that the title was in the page HTML as it should be. I thought to myself, “What is going on? Are my eyes playing tricks on me!? Is this a browser related issue?” I decided to call on my colleague and SEO teammate, Joe Norton, for collaboration. Initial brainstorming and quick tests led us to the conclusion that Google was rewriting the title for us. “Why?” We set out […]

Read More…

Philly wins! Philadelphia 100 adds Philly Marketing Labs to its 2014 list

We’re excited to have been chosen as winners of the Philadelphia 100 list for 2014.    This list is comprised of the fastest growing companies in the Philadelphia region based on revenue growth over the last 3 years.   For us, this represents our commitment to our Philadephia roots – and we are proud to be part of this vibrant community.  According to the Philadelphia 100 website: “The Philadelphia 100 compiled a list of the Top 25 companies all-time performers for the first 10 years (based on revenues). At that time, that list of performers were contributing $4.4 billion and […]

Read More…

Nine Awesome Google Keyword Planner Features

The Google Keyword Planner continues to evolve and today I am covering nine terrific features of the Keyword Planner.  These functions bring some serious abilities to the Planner giving advertisers deeper insight into data over time, mobile trends, mobile device volumes, the effect of mobile bid adjustments, enhanced location breakdown for sub-geos and more. Each feature covered contains an effective visual component making data more meaningful at a glance. Here are the 9 features in no particular order: Specify a time period- Keyword suggestions and volume estimates are provided around the time period specified.  Included is a graph that provides […]

Read More…