The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More

In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]

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Google AdWords Notes Have Arrived: Add Annotations in AdWords Just Like You Do in Google Analytics!

If you’ve spent any significant amount of time inside of an AdWords account, you may have wondered why there wasn’t some sort of annotation or note taking system available. Google Analytics has had this ability for as long as I can remember and in the AdWords world we have felt left out – until today. We can finally confirm the recent announcement that Google is officially rolling out the long awaited ‘Notes’ functionality for AdWords. We started seeing this appear in some of our accounts today. Here is how you can add notes in your account: To add a note […]

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Why Should I Care if Google is Ranking Mobile First?

You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]

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6 Ways Drupal is Different from WordPress

If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be based on sheer preference, desired outcomes, scalability or even client preference. The development and design teams at PML have extensive backgrounds in Drupal, WordPress, and more, and we understand that not everyone has the development knowledge necessary to differentiate. Here are a few ways Drupal is different from WordPress: 1. Security When sites like whitehouse.gov pick a CMS platform, you know it must be secure—and Drupal has first-class security. WordPress hackers target […]

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AMP – How to Implement Accelerated Mobile Pages in Word Press

First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]

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