Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership

Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]

Read More…

“Shhh, I’m on a call!” Managing work-life balance as a remote worker

As many people across the world adjust to new work from home opportunities, both individuals and companies are learning on the fly how to adapt to this new ecosystem. For many folks, it was an overnight process – their kids were in their “office”, “commuting” became a walk through the house, and pants became “optional”. On the surface it may seem like a magical vacation but after the honeymoon phase subsides and reality sets in, there is still work to be done. Beyond needing new tools for productivity and communication, it will be equally as important to maintain healthy work-life […]

Read More…

What our team is most excited about – Q2 2020 edition

The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here’s what we are most excited about on the second quarter of 2020:  Paid Advertising Understanding Shifts in Consumer Interests – Summer Marchelletta, PPC Specialist Businesses impacted by COVID seek opportunities by using a variety of resources to understand what is changing in consumer interests. Google launches their Rising Retail Categories tool to help understand fast-rising retail categories.Read article >> YouTube to Launch Brand Lift for TV Screens as We Spend More […]

Read More…

Working From Home: Our Favorite Platforms

At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis.  Being virtual sent a message that maybe you weren’t serious or you were trying to duct tape a team together. We had to overcome tons of stigma. Fast forward to 2020 and layer in the COVID-19 quarantine, most companies are now adopting some level of virtualness and remote reporting. We think that’s awesome! (even though we wish it was under different circumstances) When done right and when woven into the company […]

Read More…

What our team has been most excited about

The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we’re looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences – Tommy Sands, PPC Specialist Historically, we have been limited with some of our campaign strategies due to audience targeting restrictions. With this launch, we are now able to employ custom, combined audience targeting strategies that were not previously available – broadening the scope of potential solutions for our clients. Read article >> Connect with Customers Faster with Google’s Latest Lead Form […]

Read More…