Two New Temporary Headers added to AdWords Structured Snippet Extension – Cyber Monday and Black Friday

  Google AdWords adds two new temporary headers to the Structured Snipped Extension just in time for the holidays.  Say hello to the Black Friday and Cyber Monday Headers! These are two excellent additions to the header options under Structured Snippets allowing advertisers to send important messaging around holiday store hours, discounts and specials.   These headers are temporary.  The Black Friday header will be eligible to serve November 20 through November 27.   The Cyber Monday Header will be available November 20 through November 30 but will be trumped by the Black Friday header (if one is setup) until […]

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Nine Awesome Google Keyword Planner Features

The Google Keyword Planner continues to evolve and today I am covering nine terrific features of the Keyword Planner.  These functions bring some serious abilities to the Planner giving advertisers deeper insight into data over time, mobile trends, mobile device volumes, the effect of mobile bid adjustments, enhanced location breakdown for sub-geos and more. Each feature covered contains an effective visual component making data more meaningful at a glance. Here are the 9 features in no particular order: Specify a time period- Keyword suggestions and volume estimates are provided around the time period specified.  Included is a graph that provides […]

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