What’s New with Bing & Yahoo

As of January 1st, 2016, Bing is now powering the search results for AOL. While this is a low percentage of overall searches, this is important to be aware of. Google handled these search results in the past, so if you were previously appearing in the AOL results, and you are not running in Bing, you will no longer be there. The AOL demographics tend to skew older, so if this is your target market, reach out to your PML account team to get more information. There are other changes brewing at Bing as well. Previously, if you were running […]

Read More…

What’s New with Google Search Results?

There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have had a similar search results layout. We have all become accustomed to 3 paid search results on the top of the page, up to 8 paid search results on the right rail, and SEO results immediately underneath the top 3 paid search ads. We would see occasional paid search ads at the very bottom of the page, although, those […]

Read More…

Understanding AdWords Disapprovals in the Pharmaceutical Industry (Pharma)

Regardless of the industry, there can be rules and restrictions that impact your business type, product, or service. These regulations can be implemented by Google, or a state, federal, or local agency. AdWords has policies and procedures in place that can vary by geography as well. When you receive an ad disapproval, there can be a good number of reasons for the decision. Many of these disapprovals just need a quick fix to get up and running. Let’s first discuss what falls into the Pharma category. We can then touch on possible reasons for ad disapprovals, and next steps to […]

Read More…

What the heck is going on with AdWords Call Extensions?

Has a very recent change from Google resulted in some loss of Call Extension tracking? In looking into what appears to be a change in mobile ad formats (visible phone number) a Google Rep told me that they very recently rolled out a new product feature where mobile ads are now showing a phone number and also a click-to-call button.  OK, cool right? NOT.  The problem is that the number they are showing is the number that the GFN should be forwarding to (not trackable as a conversion) and the click-to-call button is using the GFN (trackable). Why am I […]

Read More…

The Top 7 Paid Search Highlights of 2015

[vc_row][vc_column][vc_column_text]2015 was a big year in the world of paid search. Google always has a lot of rollouts and changes, and this year was no exception. Bing and Yahoo both have pretty big updates as well, but those will have more of an impact in the coming year. More on that shortly. Now that we are in a New Year and looking ahead to our 2016 marketing strategies, it is important to make sure that we are fully utilizing the latest and greatest that paid search has to offer. For the features and tools already released, your competitors already have […]

Read More…