First Look: The New AdWords Experience

With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords.  As part of our continued partnerships with Google, we are fortunate enough to be included in the early Alpha testing for The New AdWords Experience and we want to share our first look with you.  The new AdWords experience is essentially a complete redesign of the AdWords User Interface (UI). Setting Expectations Both as a reader of this post and for us, as experienced marketers and Alpha […]

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What’s New with Google?

One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]

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Pharmaceutical Advertising with AdWords

One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts.  I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA) and American Medical Association (AMA) have many strict policies, rules and regulations that must be followed when designing a Pharmaceutical Advertising Campaign. A Little History Up until the mid-1980’s Pharmaceutical Manufacturers shared product information with Doctors and Pharmacists who would pass along the information to their clients including the risks associated with taking a certain prescription drug. These days’ consumers […]

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Google Hangout On Air with Kim Clinkunbroomer – Making the Most of Mobile Advertising

In a Google Hosted Hangout On Air held March 9, 2016, Philly Marketing Lab’s EVP of Paid Search Kim Clinkunbroomer talked about how to make the most of mobile advertising. The agenda covered the following: Current Mobile Trends Getting Started with Mobile Advertising Mobile Best Practices Gauging Mobile Performance Optimizing Mobile Performance View the recorded hangout below to learn about the power of mobile and how to take full advantage of mobile advertising with AdWords.   […]

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What’s New with Bing & Yahoo

As of January 1st, 2016, Bing is now powering the search results for AOL. While this is a low percentage of overall searches, this is important to be aware of. Google handled these search results in the past, so if you were previously appearing in the AOL results, and you are not running in Bing, you will no longer be there. The AOL demographics tend to skew older, so if this is your target market, reach out to your PML account team to get more information. There are other changes brewing at Bing as well. Previously, if you were running […]

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