THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

Working From Home: Our Favorite Platforms

At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis.  Being virtual sent a message that maybe you weren’t serious or you were trying to duct tape a team together. We had to overcome tons of stigma. Fast forward to 2020 and layer in the COVID-19 quarantine, most companies are now adopting some level of virtualness and remote reporting. We think that’s awesome! (even though we wish it was under different circumstances) When done right and when woven into the company […]

Read More…

What our team has been most excited about

The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we’re looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences – Tommy Sands, PPC Specialist Historically, we have been limited with some of our campaign strategies due to audience targeting restrictions. With this launch, we are now able to employ custom, combined audience targeting strategies that were not previously available – broadening the scope of potential solutions for our clients. Read article >> Connect with Customers Faster with Google’s Latest Lead Form […]

Read More…

5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites

There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader Joe’s?. This podcast features ideas around what exactly makes Trader Joe’s so unique (find the podcast here and give it a listen). Trader Joe’s has many unorthodox business strategies, especially given the digital age we are currently living in. Interestingly enough, our team found a lot of parallels between the values of Trader Joe’s and the recommendations we often give […]

Read More…