Tell us about yourself. I was born and raised in Costa Rica. I’m married and have a 6-year-old daughter. I have been working in Digital Marketing for about 10 years. I almost started med school but landed a job at a digital marketing agency in PPC. I learned everything about PPC there and have a huge passion for PPC. I’ve been in and out of the PPC world, but very much involved, leading a small team. It makes me happy when the efforts I put in are reflected in the business’s growth. Where are you located? San Jose, Costa Rica […]
One Year of the 4-Day Workweek
How has the 4-day workweek impacted life for PML-ers? Our team reflects back on what Fridays have enabled them to do over the last year. Trisha Having Fridays off has seemed to add balance to my life. The extra time to spend doing my artwork and photography has filled a void that I have needed for so long. It also allows me to do the little things I could never do before. For example, Some Fridays I will spend the entire morning hiking and then meet a friend for lunch. Sure, I could always do this on the weekend, but […]
Ditching the Desk: Working Remotely & Traveling the U.S.
With the outbreak of Covid-19 in 2020, employers were forced to adapt to the circumstances of the virus. This led to a drastic shift in the workforce to provide remote positions to maintain health and safety for employees. Philly Marketing Labs had the advantage of being way ahead of the curve because PML has been a remote workplace since its inception in 2008. Like so many others during the pandemic, I too sought a remote job in my field to try to claim back some work/life balance in my life. Philly Marketing Labs was the perfect fit; PML exploded […]
Highlights from Google Marketing Live 2022
Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the video itself, making video ads more shoppable and essentially turning them into digital stores. Easy Video Ad creation: Create a video ad in 60 seconds using as few as 5 images, logos, and text assets. Performance Max upgrades Burst campaigns: Great for capturing seasonal foot traffic. These run for two weeks or less and optimize for in-store goals. A/B […]
Philly Marketing Labs Delivers on E-commerce Project
E-commerce has changed how companies do business, with sellers showcasing their products online rather than in brick-and-mortar stores. As a result, there is a need to create e-commerce stores that reflect a perfect blend between aesthetics and functionality. WooCommerce, Magento, PrestaShop, OpenCart, and BigCommerce are some popular e-commerce platforms. Besides these, Shopify is a preferred choice for online sellers who want quality, efficiency, simplicity, and rich features. The digital marketing world changes regularly, and staying up to date isn’t always easy. We pride ourselves on remaining innovative and proactive regarding the latest developments in the marketing ecosystem. We recently had […]