THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

Google AdWords Notes Have Arrived: Add Annotations in AdWords Just Like You Do in Google Analytics!

If you’ve spent any significant amount of time inside of an AdWords account, you may have wondered why there wasn’t some sort of annotation or note taking system available. Google Analytics has had this ability for as long as I can remember and in the AdWords world we have felt left out – until today. We can finally confirm the recent announcement that Google is officially rolling out the long awaited ‘Notes’ functionality for AdWords. We started seeing this appear in some of our accounts today. Here is how you can add notes in your account: To add a note […]

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Event 2/28/18 – Learn With Google: Pharma Compliant AdWords Strategies

Join Philly Marketing Labs & Google for a live, educational workshop located at Slice Communications on 2/28/18 at 6pm. We’ll explore Pharma and OTC compliant strategies to reach your audience using Google AdWords. We’ll cover Pharma and OTC best practices, including latest trends and how to reach your patient every step of their journey (upper funnel to lower funnel tactics). Did we mention that we’ll be giving away Google swag!? Register for the event here […]

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My Favorite Things About Bootstrap

I am a front-end web developer who recently began using a framework called Bootstrap. I’ve enjoyed learning this framework and it has made life a lot easier when it comes to responsive design and browser compatibility. Bootstrap is great because it does most of the heavy lifting for you. Below, I will discuss what Bootstrap is, what I really enjoy about Bootstrap, and why I think Bootstrap is worth learning about. What is Bootstrap? Bootstrap is a powerful front-end framework for faster and easier web development. It includes HTML and CSS based design templates for common user interface components like […]

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Google + MarCom Alliance Digital Marketing Workshop

Join the MarCom Alliance™ and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey. We will be answering questions, such as “How do we capture qualified attention?” and “How do we ultimately convert prospects into customers?” as well as highlighting key digital solutions that every company and marketer should be utilizing. We’ll discuss the importance of building out the top and bottom of the funnel, and we’ll help you create a more […]

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Why Should I Care if Google is Ranking Mobile First?

You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]

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