THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites

There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader Joe’s?. This podcast features ideas around what exactly makes Trader Joe’s so unique (find the podcast here and give it a listen). Trader Joe’s has many unorthodox business strategies, especially given the digital age we are currently living in. Interestingly enough, our team found a lot of parallels between the values of Trader Joe’s and the recommendations we often give […]

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