Search Results for: eCommerce

Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership

Posted on by Philly Marketing Labs

Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]

Read More…

An eCommerce Case Study: Part 3 – Results from Move to eCommerce

Posted on by Philly Marketing Labs

This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the initial results realized from an eCommerce project. Skip: What kind of results did you see? Was there an immediate effect or did it take a while for things in the digital footprint for Bush Refrigeration to shift over to accepting […]

Read More…

PPC Influences on Shopping and eCommerce

Posted on by Philly Marketing Labs

Over the Spring of 2015 Philly Marketing Labs has been focusing on eCommerce and how it relates to the many aspects of digital marketing, including pay-per-click, or paid search advertising. We are lucky enough to have Tommy Sands, a Google Adwords Community Top Contributor and PPC expert, on our team. We thought that our eCommerce months would be an ideal time to lob some related questions his way and make the best of his knowledge on these complicated topics. In what ways is PPC different for eCommerce vs. traditional lead generation? First and foremost, I would say that the biggest difference […]

Read More…

An eCommerce Case Study: Part 2 – eCommerce Project Mechanics

Posted on by Philly Marketing Labs

This post is a continuation (read Part 1 here) of the interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest eCommerce clients. In this segment, Bechara and Skip discuss the mechanics of an eCommerce project.  Part 3 talks about the results of the move to eCommerce.  Skip: In terms of the size of this project…do you have a sense of how many products had to be converted into an eCommerce product listing format? Bechara: For a company like Bush Refrigeration, […]

Read More…