Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

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The Google Search Console ‘Search Analytics’ API is LIVE!

This Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally out of alpha testing and is now LIVE. You can read the documentation for the API here. So what? Well, until Wednesday, the Google Search Console (formerly Google Webmaster Tools) API did not allow any access to the search query data. This inability to access the search query data thru API was a real sticking point when it came to […]

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5 Things To Know About Google Search Console

Before you fully embrace Google Search Console (GSC) in your analysis, reporting and strategy formation process… there are some things you need to know. There are a couple things I’ve noticed from heavy usage that I think could easily trick someone brand new to the platform. I could easily see a new GSC user making a big strategy move based on something they see; only to find out that the figures didn’t mean exactly what you thought it did. I’ve already run into these “Gotchas” so I can explain them to you before you run into them yourself! 1) You […]

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SEO Benefits of Google Search Console

Google Search Console or GSC (formerly “Google Webmaster Tools”) is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google as to how the search engine sees your website. Check your website for any found errors, see broken pages, check site indexing, etc. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hack attack, a malware warning, a manual […]

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The New Search Analytics Report vs the Old Search Analytics Report

What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site’s search engine performance because, unlike the old report, you can filter into groups of data sorted by categories like the keyword phrase, date, country, or device. For example, view your organic search traffic changes over time and learn which keyword phrases are the most likely to cause your site to be presented as a search result. Tools such as the keyword data analysis tool […]

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