Philadelphia Social Media Listening

A brand is now defined as the sum of all conversations taking place around it.  Companies need to be listening to the social web in order to effectively participate. Customer and Competitive Intelligence from online conversations are critical: companies need to know what’s being said about their brand, industry, and competition.
But listening to and monitoring of Twitter, Facebook, LinkedIn, blogs and more is just the beginning.  Businesses need the skills and the tools to listen, analyze, measure and engage.  Philly Marketing Labs provides the ability to do it all while incorporating all the areas that social media ought to touch: customer service, sales, public relations, marketing, and management.

You Can Learn A Lot From Your Rivals
Discovering, monitoring, and analyzing your competition’s activity on the social web is one piece of determining your own social media success. A comprehensive social media competitive audit will answer the following questions about your competition:

• What channels are they using?
• Where are they finding success?
• Which techniques are working best for them?
• How is the market place responding to them?

We will help you identify where you fit against your competition.
Using the latest tools and social media analysis techniques, including proprietary persona-driven technology under development by Philly Marketing Labs, we will survey up to 10 companies across various Social Media channels.