PAID SEARCH MARKETING (PPC)

WE HAVE A PASSION FOR PAID ADVERTISING. LET US TAKE YOU TO THE TOP.

PAID SEARCH MARKETING (PPC). FROM KEYWORD RESEARCH TO TRACKING & REPORTING – WE’VE GOT YOU COVERED.

Philly Marketing Labs has partnered with both Google and Bing to bring you the best advertising experience possible. We have worked hard to assemble a team of PPC experts that includes three Google AdWords Top Contributors. With over 37 years combined PPC marketing experience, we can drive your Paid Advertising Campaigns to the finish line. Paid Search Marketing means no more guessing about your digital marketing performance – you get complete transparency into your online advertising goals. PML’s portfolio of clients includes well-known brands such as NBCuniversal’s Sprout Children’s TV network, Clear Eyes, Comet, Ortega, Fiber Choice, Chloraseptic, and many more. We utilize different Paid Search Marketing platforms such as Google, Bing, Yahoo Gemini, and YouTube.

Learn more about the different aspects of Paid Search Marketing:

Search Networks:

Advertisements on Search Networks show up along with organic results when someone searches a term that is related to your product or service. Unlike the hit or miss world of television commercials, the Search Networks allow you to place your ads in front of potential customers at the exact moment they are searching for your products.

Display Networks:

On Display Networks, you target people by using keywords and topics to find out if they would be interested in your business. When you place ads on the Display Networks they can potentially appear on over two million websites with a reach of over 90% of users on the Internet. The Display Networks offers a variety of targeting options to allow you to engage with your target audience.

Remarketing:

Remarketing advertisements target individuals who have already visited your website and re-engage with them to remind them about your brand. Ads are positioned on partner sites and web pages that the above user visits.

Video:

When you place ads on videos they appear on content hosted by YouTube. Ads can play before, during, and after the video that an individual is watching. There is also the option to place thumbnail-sized ads on videos that a user can click on to watch.

Shopping:

If your business sells products you can use shopping campaigns to showcase your inventory. Product data is used in order to match items to potential shoppers. Customers can see prices and product options easily and clearly.

PPC Audits:

Our team is skilled at providing PPC audits where we thoroughly inspect and analyze existing Paid Search Marketing accounts. We provide recommendations that can help your account perform better and more efficiently.

A big part of Paid Advertising is identifying new opportunities out in the digital world and developing strategic approaches to your campaigns. We will construct your campaigns with special attention to keyword research, budget control, ad creation, ad placement, and geo-targeting. With monthly tracking and reporting you have insight into exactly how your Paid Advertising campaigns are performing. We would love to chat with you about our Paid Search Marketing Services. Use the form below to contact us today and a PML team member will be in touch ASAP.

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Let’s discuss your Paid Search Marketing strategy
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