Philly Marketing Labs can place your business in-front of potential customers at the exact time they are searching for your goods or services. We accomplish this through Paid Search advertising utilizing a variety of ad networks like Google, Bing, Yahoo Gemini, YouTube, Facebook and Twitter. We work with all types of business verticals such as Pharmaceutical, Banking, Commercial Products Manufacturing and Food Manufacturing to name a few.
Philly Marketing Labs is a Google Certified Partner and staffs two Google AdWords Top Contributors. We have 30+ years combined marketing experience designing and executing winning Paid Search campaigns. PML has worked with well-known brands such as NBCuniversal’s Sprout Childrens TV network, Mrs. Dash, Pirate’s Booty, Ortega, Fiber Choice, Chloraseptic, and many more.
Here are some important things to know about Paid Search advertising.
We research your industry, competition and use tools to identify a list of relevant, intent driven keywords to target your potential clients. Using research tools we determine the approximate monthly traffic volume and average cost-per-click (CPC) for those keywords.
Through research we identify the budget necessary for ultimate success and control that budget so you do not spend more than you are comfortable each month.
Our team are experts in designing high performance text, banner and video ads that will convey your message and attract your target audience.
PML’s Paid Search team staffs expert strategists. Once we identify your goals and your target audience, we will design a strategy to place your ads in-front of your target audience at moments that matter. With network targeting options such as search (google.com), display networks, video networks such as YouTube, Native ads, Google Shopping and more, the sky’s the limit and we will design a solid strategy for successful ad placement.
Using our acquired knowledge of your business and your target market, ads can be geographically targeted to be shown only to people in the specific location you are trying to reach.
Tracking and Reporting:
Measuring success is critical. We can track the number of website visitors or phone calls generated via Paid Search advertising that converted into sales or leads. Using this data we can calculate the ROI of your advertising campaigns and continually refine those campaigns for maximum performance. Each month our team will provide a complete report analyzing your paid search marketing initiatives.
Identifying New Opportunities:
A great Paid Search expert knows their work is never done! Not only do we need to continue to maintain and refine what we know works, but continue to identify new opportunities to increase your profitability. Paid Search is an ever evolving marketing channel and our team has our finger firmly on its pulse.
Paid Search is a powerful tool in your marketing toolkit. Since Philly Marketing Labs also builds websites, optimizes sites for organic search and manages social media, we’re the right agency to help you coordinate an overall marketing strategy that employs the right channel for the right job, creating synergy across all marketing efforts.
We would love to tell you more about our Paid Search Services. Use the form below to contact us today and a PML team member will be in touch ASAP.