Philly Marketing Labs has developed its proprietary version of Inbound Marketing/Content Marketing approach in response to the growing interest around inbound focused digital marketing strategies. Content marketing focuses on the content itself as the primary marketing vehicle and leverages blogs, webinars, social media as well as Search Engine Optimization (SEO). We added “resonance” layer to content marketing to emphasize the importance of creating messaging, content, visual aesthetic and conversation that resonates with your target audience.
Content to fit your market
Typical businesses have many audiences that they market to. So we will start with defining the personas for your business. We use a proprietary method to create these personas. Using advanced models of human perspectives and proven psychological techniques, we believe that our resonance personas provide deeper understanding and connection with your audience.
Keeping the focus on the customer journey
We also examine the customer journey to map out the most likely touch points as visitors become prospects and prospects become buyers. We’ll consider your sales funnel and help you to develop your website and digital footprint to feed that funnel while helping to shepherd those already in the funnel further down towards engagement.
We’re no strangers to Inbound…
PML has been working with Content Marketing/Inbound Marketing since 2009. We’ve worked with clients using various marketing automation platforms like Pardot, Marketo, Eloqua and HubSpot. In 2013, we became a HubSpot Certified Agency Partner. While we are proud of this designation, we are not limited to implementing our Inbound Marketing on HubSpot. In fact, we’ve had tremendous success using our methodology with clients who don’t use any formal marketing automation platform.
Is Content Marketing right for you?
Content Marketing isn’t for everyone. It requires a commitment to developing thought leading content, an open mind to experimentation and a scientist’s eye towards evaluating data to drive actions. If you’d like to find out if Content Marketing is right for you, lets set up time to talk!