This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns.
Even though this is from almost a year ago (I imagine the numbers have changed at least slightly in some areas) it is still mind boggling! Can serious businesses afford to ignore platforms with this much opportunity?
My guess is that the leaders of tomorrow will be the entities best capitalizing on these somewhat disturbing trends. Social media marketing is something we value greatly at Philly Marketing Labs. What social channels are you currently utilizing? How well is it working? If you are feeling the pressure and urgency to start pushing your social channels harder after viewing this timer, reach out to us! We would love to hear from you!
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