Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign

The shoemaker's children finally have shoes!  We recently organized our internal marketing sprints into content-focused campaigns.   In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little…

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Educational Entertainment Or “Edutainment”

Educational Entertainment or “Edutainment”

As a parent of three, I am finding that there are just so many choices of programs to choose from for my children. Too many! It is not slowing down. It is increasing in volume and complexity. When I was…

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